Concrete Industry Group Adopts the 2030 Challenge for Products Embraces a Low Carbon Future

From the Architecture 2030 press release:

October 4, 2012 – In an effort to help concrete producers reduce their carbon footprint, the National Ready Mixed Concrete Association (NRMCA) – a non-profit representing the producers of ready mixed concrete – today announced that it has signed on to the 2030 Challenge for Products.

NRMCA's goal is to reduce the carbon footprint of concrete by 50% by 2030, as the 2030 Challenge for Products is stated. They aim to achieve this by development and verification of Environmental Product Declarations and furthering research and education.